The First Serious Profit Leak in Your Business Part 2

The incentive you use in exchange for a visitor’s email address could be a missed opportunity to attract only the ideal client or customer. You have heard ‘the money is in the list’ and that you need to drive massive traffic and capture email information in order to make more sales.

The fact is, you only want a targeted list of people that will actually buy from you. You should actively drive the rest away. This is especially important if you are offering free discovery or strategy sessions as your sign-up incentive.

While that sounds counter-productive, you are in a unique situation to pre-qualify people before they get on your list. In the long run, this will pay off for you by having a very targeted list of people that are better community members, more engaged and most likely to purchase your offers.

Consider this:
If you repel the 90% of visitors who only want the free consultation by warning them they will be expected to sign-up for regular paid coaching at the end of the consultation, doing so is actually a good thing! 

You won’t waste your time on 90 consultations that won’t lead to paid coaching. Think of that in terms of man hours. Even if you offer 20-minute sessions, those 90 consultations would use 30 hours of your time, almost a full working week!

The 10% of serious seekers that book a free session will be eager and ready to hire you on a regular basis at the end of the session. For example, if you charge $300 per hour for your time, you would net $3,000 in returns against only 3.5 hours.

Compare that with not pre-qualifying and offering free sessions to just anyone looking for a freebie. That 90% we just mentioned, the ones taking your strategy session without intention of continuing on with paid coaching, would cost you a loss of $9,000 for the prime coaching hours you gave away for free.

When you actively repel freebie-seekers, and give free strategy sessions only to the remaining ideal, serious seekers able and willing to pay for regular coaching, the ten per cent we’re using in this example, your free sessions themselves lost you about a thousand dollars in the time you invested—but netted you a clear $2,000 profit (combined) on your first paid sessions with each of these ten takers. 

When you compare that $2,000 profit on your pre-qualified, free strategy sessions versus a potential $9,000 loss in sheer man hours if you don’t pre-qualify, it becomes clear that you can’t afford not to accurately target your free strategy sessions, and be stern about repelling the non-serious people.

If you’re giving away time by the week-load, plug that leak right now and start adding in conditions and text that will actively repel the non-serious freebie seeker or those not yet able to take advantage of your coaching.

Don’t be afraid to do this. Don’t be afraid to deliberately disqualify the wrong potential clients. When you target your incentive to a specific goal and lay out specific conditions, you’ll attract only high-quality clients who will build your reputation.

Finally, even your free giveaway may be missing an opportunity to make you money. You can easily monetize your giveaway by including a link to a paid product as an extra or alternative to accepting your incentive. If you want to offer the paid product up front, include the link and/or a little blurb right on your landing page. Or you can tell people about it in your “Welcome” email, after they’ve signed up.

If this concept and strategy is new to you, I want to introduce you to the latest MyNAMS Profit Planner called "Plug Your Profit Leaks". It's a complete program that delivers step-by-step implementation plans to help you start fixing profit leaks in your business.

This value-packed information will give you everything you need to identify and fix the profit leaks in your business fast.

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What's covered in this training?

√ Identify Common Leaks and Boost Your Profits
√ 3 Basic Skills for Getting More Sales
√ 5 Ways to Increase Profits Now

And what do you get?

√ TextBook
√ Workbook 
√ Checklist 
√ Tools and Resources Guide
√ Idea Generator
√ Infographic with key points

This is a complete, concise implementation plan that gets to the key information and walks you through fixing the common profit leaks.

So, don't miss this. Grab your copy at:

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To your success.

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PS: This goes into the vault shortly and will not be available except to Lifetime Members. Check it out here. INSERT LINK

